Doctor Development Program

Welcome
to SGA.

An intro to the Growth team.

Sarah Alofs · Chief Growth Officer · July 13, 2026 30 min · Live

The next 30 minutes

Agenda

01

Meet the Growth Team.

Who I am, and who supports your practice.

02

Our Philosophy.

How we think about growing a practice.

03

The SGA Brand.

What makes SGA different.

04

The Flywheel.

The best marketing advice I can give a new doctor.

05

Building a Brand Online. Step II

For doctors who want to create content.

Meet the Growth Team · 1 of 2

Hi, I'm Sarah.

The journey here

01

BCG Strategy consulting

02

Jacksonville Jaguars Head of Marketing and Content

03

Mamba Sports Academy Chief Marketing Officer

04

NVA Director, Sales Ops & Doctor Global Strategy

05

MODIS / SGA Chief Growth Officer

Off the clock

Born & raised in Canada

Lives in Charlotte, NC

Dog owner

Gardener

Meet the Growth Team · 2 of 2

The Growth team.

Leadership

Sharley Hamm

Director · Brand

Steward of the SGA brand and community.

Amy McNeil

VP · Field Growth

Leads the field growth coaches who work with your practice month to month.

Mike Fetrow

VP · The Studio

Runs our in-house creative studio: web, video, and social.

Dakota Milner

VP · Advanced Care

Supports large practices and high-growth service lines.

Field Managers

General

Jen Kelly TBD

Specialty & Advanced Care

Jayme TBD

Field Studio Specialists

Korinne — Social Wyatt — Web

Our philosophy · 1 of 2

The patient funnel: our core framework.

Stage I Before the door

Advertising & Awareness

SEM Meta / IG Radio / TV Local Events

Digital Storefront

Website Google Business Profile Social Profiles

Lead Capture

Phones Web Forms Click-to-Call

Appointment Booking

Online Scheduling Scheduler Script

Patient walks in the door

Stage II Inside the practice

Showed

Reminders No-show recovery

Treatment Presented

Doctor exam Hygiene handoff

Treatment Accepted

Financing TC workflow

One patient journey, many handoffs.

We manage every handoff — a breakdown at any stage affects everything downstream.

Data drives decisions.

We fix the problems closest to revenue first.

Marketing costs time AND money.

We treat both as limited resources and budget accordingly.

FOCUS.

Stage-based playbooks define what to prioritize now — and what to deliberately set aside.

Our philosophy · 2 of 2

Three priorities for the Growth team.

Priority 01

Grow the revenue

ROI-driven advertising. Budget follows the revenue target — never the other way around.

Priority 02

Stay rooted in community

Events, sponsorships, school programs. A visible local presence beyond search listings.

Priority 03

Represent your team well

High-quality creative that represents every member of your team professionally.

The SGA brand · 1 of 2

The team that delivered the last 10 years is going to win the next 10.

01

We have the receipts.

We don't need to make anything up — the proof points are real.

02

Doctors hold board seats — and our doctor community is strong.

Clinical leadership is deep in our DNA.

03

The name stays on the door.

Founded in South Georgia, still run from Savannah, still invested in each practice being the center of its community.

04

Radical common sense.

Processes, technology, systems — everything is rigorously piloted to make sure it's the best thing for our community.

The SGA brand · 2 of 2

The SGA footprint.

260+Practices

500+Doctors

23States

My best advice for new doctors

The Flywheel: your growth engine.

01

The Chair

Make every patient feel comfortable.

02

The Save

Recover quickly when something goes wrong.

03

The Reviews

Turn great visits into 5-star reviews and top local rankings.

04

New Patients

New patients book — and the cycle repeats.

The Flywheel · Stop 1

It all starts in the chair.

Patients should feel comfort, trust, and calm in your chair.

It's the way you treat them.

And the way you treat your team — and your team treats each other. Patients notice.

The chairside experience is your best marketing.

The Flywheel · Stop 2

Have a plan for the bad day.

Things will go wrong — in every practice, eventually.

Build a standalone recovery policy — written, trained, ready before you need it.

A great save earns more loyalty than a flawless visit.

One SGA practice named theirs

"License to Thrill."

When a patient is upset, the team is authorized to make it right on the spot.

The Flywheel · Stop 3 · 1 of 2

Your Google Business Profile: the most important asset outside your practice.

When patients search "dentist near me," the results are dominated by Google Business Profiles and aggregators — not practice websites.

Five-star reviews are the primary factor that moves you up the map pack.

Practices at the top of the map pack capture the most new-patient searches.

Rankings are earned back in the chair — reviews come from patient experience.

google.com/search?q=dentist+near+me

Desktop · Google SERP

Mobile · What patients see

The Flywheel · Stop 3 · 2 of 2

Ask for the review.

Build it into your culture.

Read 5-star reviews out loud in your team huddles.

Talk about 5-star experiences your team has outside the practice.

Have your team call out 5-star moments for each other.

The 5-point script

1

"How was your experience today?"

2

"Was there anything we could do better?"

3

"Wow — that's a glowing review. Would you mind leaving what you just said in a 5-star review for us?"

4

"Thank you so much."Extend the QR code.

5

"If you do that before you get to the front desk, the team checking you out has a small token of our appreciation — right now it's a $10 Starbucks gift card."

The Flywheel · Stop 4 · New Patients

Deliver a great experience in the chair, recover quickly when things go wrong, turn great visits into reviews and rankings — and new patients arrive. Then the cycle repeats.

Building a Brand Online · 1 of 3

Building your brand outside your building.

WARNING — the fight for attention online is a long-term strategy.

National brands spend millions fighting for 3 seconds of attention.

Your advantage: you're a local person running a local business.

Platforms favor local content — but only with consistent posting.

Pick the platform you already use.

5 min The daily engagement routine

1Follow local: restaurants, coffee shops, boutiques, the local magazine.

25 min/day: drop genuine comments on their posts.

3Platforms begin showing your content to local audiences.

Consistent engagement increases your local reach.

Building a Brand Online · 2 of 3

Pick one content format you can sustain every day.

Drive-home recap: today's most-asked question

Assistant films you explaining a procedure

Selfie with a happy patient (with permission!)

A patient story that stuck with you

Building a Brand Online · 3 of 3

One rule: never disparage anyone.

No negative comments about people, practices, or brands — even as a joke.

Platforms automatically scan every post for brand mentions and IP claims.

One credible complaint can get your account permanently suspended — with no effective appeal.

Be careful using anyone else's content, music, or name.

Account Suspended

12,400→0

Follower count, before and after suspension

Your one action item

October 8–10 · Nashville

Register for SGA Summit 2026.

Every SGA doctor, together for three days — our largest event of the year.

Nashville, TN

October 8–10 · arrive the evening of October 7

Travel and lodging arranged and paid for by SGA.

Register in 60 seconds

Questions and ideas

salofs@sgadental.com

— or anyone on the Growth team.

Email me directly, any time.

Welcome to SGA.

Welcometo SGA.